Persuasion

Persuasion in the Age of Why Not?

Believing that the world is flat is a thing these days, proving again the persuasive power of “why not?” I mean, why couldn’t it be...

Making Sure “New” Is “Better”

Dish Network is in the businesses of keeping customers in a marketplace that is highly price-sensitive, which means constantly finding ways to improve their...

Soap Is A Technology

Though the word technology has become synonymous with machines, Unilever’s approach to Dove soap illustrates how innovation goes far beyond delivering gears or code. “Dove...

Improved Vision For Developing Countries

From rural India to the favelas of Rio, recent advances in mobile health are helping to provide access to health care for communities in...

Is This The Future of TV?

If you’re watching the Olympics on an X1 box from Comcast, chances are you’re not watching the same show that I am. In fact, since coverage...

A Crowdsourced Hotel Room

When the U.K.’s Premier Inn wanted to design a new hotel to met the services expectations of its guests and the cost requirements of...

Solving Germany’s Housing Crisis

Beyond the complex political and social implications of the huge inflow of refugees into Germany, there’s a simple question: Where will they live? The...

Is Big Data A Black Swan Killer?

The dream of big data is to make experience predictable, and black swan theory says it can’t be done, at least not wholly reliably....

The Oldest Innovation: Monopoly

Amazon’s purchase of Whole Foods is further evidence of its plan to corner the market on retail. It’s about consolidation, not innovation. In fact, controlling...

Emerging Markets Are Innovation Crucibles

The challenging, unpredictable, and often cutthroat competition in emerging markets is literally a world away from the cushy workspaces many companies look to for...